:: Sign up for our Newsletter
* Name

Your name is required.
* Email

Your email is required.
* Mandatory

pdf logo Download our Brochure
(PDF file - 2.06 Mb)
Note: You need a PDF reader to view this document.

Product Development Research

The ability to create and sustain a meaningful competitive advantage requires a robust new product development pipeline. Ensuring that new products receive a favourable reception in the marketplace requires sound research and timely customer input throughout the product development process.

Our Product Development Research helps managers to:

  1. Understand the perceived benefits of the new product concept from the customer’s viewpoint
  2. Know the weaknesses in the new product concept
  3. Identify likely interest in the new product concept
  4. Identify potential target market for the new product concepts
  5. Identify pricing issues and how much customers will be willing to pay for the new product or service
  6. Develop appropriate market entry strategies